Marketing for Dummies
Product ID: 45195688
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The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5 th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5 th Edition helps you open the door to a new, more successful phase of business. Review: Great overview of how to do winning marketing in a digital age - This is a comprehensive and insightful introduction to marketing in the 21st century. And it's not just for people new to the field. There are ideas and recommendations here that offer useful guidance for experienced marketers as well. There are not many books like this one that have an updated and contemporary view of marketing. Unfortunately, the typical textbook is nothing but an updated version of a late 20th century overview. Marketing is a completely different field these days, and this book is a great guide to what's relevant now. Well-written, with useful takeaways and sidebars, I highly recommend it. Review: A Must Read Marketing Book! - Jeanette is a marketing authority without any doubt! Her book is incredibly thoughtful and easy to follow. It’s an excellent guide for any marketing questions and struggles that you may be having. I have 100% re-centered my processes, focus and thoughts on my firms marketing approach. Jeanette is your go to for diving deeper in understanding the psychological reasoning behind marketing decisions and process so that they are carried out in the most efficient and effective manner. You can feel the energy in the book! Highly recommend!
| Best Sellers Rank | #1,923,637 in Books ( See Top 100 in Books ) #4,214 in Sales & Selling (Books) #5,926 in Marketing (Books) |
| Customer Reviews | 4.5 out of 5 stars 411 Reviews |
J**S
Great overview of how to do winning marketing in a digital age
This is a comprehensive and insightful introduction to marketing in the 21st century. And it's not just for people new to the field. There are ideas and recommendations here that offer useful guidance for experienced marketers as well. There are not many books like this one that have an updated and contemporary view of marketing. Unfortunately, the typical textbook is nothing but an updated version of a late 20th century overview. Marketing is a completely different field these days, and this book is a great guide to what's relevant now. Well-written, with useful takeaways and sidebars, I highly recommend it.
B**Y
A Must Read Marketing Book!
Jeanette is a marketing authority without any doubt! Her book is incredibly thoughtful and easy to follow. It’s an excellent guide for any marketing questions and struggles that you may be having. I have 100% re-centered my processes, focus and thoughts on my firms marketing approach. Jeanette is your go to for diving deeper in understanding the psychological reasoning behind marketing decisions and process so that they are carried out in the most efficient and effective manner. You can feel the energy in the book! Highly recommend!
C**N
Great beginner book
I bought this because I was curious what it could tell me that I didn’t already know from my degree and work history. To be honest, it didn’t really tell me anything new, but if you knew absolutely nothing about marketing it’s a good book. It walks you through all the basics and the important stuff, too. It goes into the marketing plan, and explains digital marketing as well. Would recommend for a small business owner wanting to up their marketing game or someone just starting out in the marketing career field.
K**R
We've had great success with everything we've implemented
Most helpful book I've ordered. Well written, practicle and up to date. We've had great success with everything we've implemented.. Great reference to have at your finger tips. Read it in order or use it as a guide for specific needs. This book is a bargain for what you receive. Highly recommend.
M**Y
Complete picture of marketing A-Z!!!
I have been to seminars by Jeanette, have hired her as a consultant and now have completed Marketing for Dummies. She is truly an authority when it comes to marketing and by intertwining the emotional and psychological aspects of consumers thought processes, allows us to much better understand drivers to purchasing. I highly recommend this book and following Jeanette on social media sites.
I**O
Excellent reading source.
I used the book for class, it helped me understand the class better. It come on time.
P**A
Good for dummies
Informative info
A**Y
Five Stars
Great reference book for marketing activities.
H**?
Great book to learn the basics of Marketing!
Great book, outlines all essentials to learn about Marketing. Used to gain a basic understanding of Marketing before further education in Marketing. Would recommend!
F**H
Not basic
A good book to take conscience of marketing's importance. You won't be an expert form reading it, but if marketing is your field, you'll find many helpful details for your projects and campaigns
C**E
They are just good books for learning
Got what I need it no more no less
C**S
Great marketing book
Good marketing books for beginner or intermediate shows how to deal with public and also different types of media extremely informative take some time to read and understand but it's like taking a course except it's cheaper and more knowledgeable
M**E
It teaches you the basics quickly.
This taught me a lot more than most of the text books recommended for my course!
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